International soccer superstar Leo Messi was named Global Brand Ambassador for Turkish Airlines at a ceremony held Thursday in Barcelona, Spain, after signing the agreement in September 2012.
The FC Barcelona forward joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis player Caroline Wozniacki who have been brand ambassadors since 2011 and 2010 respectively.
“I would like to thank Turkish Airlines because it’s a great honor for me,” said Messi.
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In September 2012, Messi shot a commercial for the airline with Kobe Bryant. In the airlines’ latest commercial, the duo competes to win the attention of a young boy.
The commercial was a collaborative effort among producers, actors and crew members from Turkey, the Netherlands, Spain and the United States. Shot partly at Istanbul’s Ataturk Airport and partly in other countries abroad, the commercial will air worldwide late this year.
“Signing a global sports star like Messi only solidifies our leading position as one of the world’s fastest growing airlines,” said Turkish Airlines Member of the Board, İsmail Gercek.