Avon Taps Chris Paul for Upcoming Fragrance
Avon Products, Inc. announced Thursday that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. Paul –…
PUMA Launches the Nature of Performance
Global sportlifestyle brand PUMA has introduced a new cross-category performance platform – The Nature of Performance. It underpins a new creative and marketing campaign, in addition to serving as the…
Hats Off to Dr. Seuss! Campaign Launched
Random House Children’s Books and Dr. Seuss Enterprises announced Monday the launch of the Hats Off to Dr. Seuss! (www.HatsOffDrSeuss.com) campaign at the famed 42nd Street branch of the New…
Choose Your Favorite: Cookie or Creme?
Following a global celebration of its 100th Birthday, leading cookie brand Oreo launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. According to the company, the…