Why Companies Like Infosys Consistently Fail
Far from making it a software superpower, Indian technology firms seem to be struggling to remain relevant in the global market. The financial results of Infosys are just one indication.…
Audi Super Bowl Ad Says Luxury Has Progressed
Audi has announced a new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot…
Email, Music, News Apps Popular on Apple Devices
A survey reveals that an overwhelming majority (76.2%) of consumers plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the Macworld 2011 show floor. Most…
What Do You Call More Than One Prius?
The campaign, “Prius Goes Plural,” challenges the public to help the automaker Toyota answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family…
DreamWorks to Capture Monkeys of Bollywood
America’s leading animation film maker DreamWorks Animation SKG reveals that it is fast-tracking the development of Monkeys of Bollywood (working title), a Bollywood-style animated musical adventure set in modern-day Mumbai.…
TripAdvisor Adds Airline Ratings to Flight Search
A leading travel site, TripAdvisor, says it’s giving travelers “More Flyerpower” with the launch of airline ratings on TripAdvisor Flights, the site’s flight meta-search engine. The new feature allows travelers…