Midsize Outfits Increasing Tech Budgets: IBM
More than half of midsize companies are planning to increase their information technology (IT) budgets over the next 12 to 18 months, according to an IBM global study of more…
Gwen Stefani New Face of L’Oreal Paris
A unique voice, a fashion icon, a rock star… Gwen Stefani is clearly a phenomenon of the 21st century, believes L’Oreal Paris. The front woman of rock band No Doubt,…
Why Companies Like Infosys Consistently Fail
Far from making it a software superpower, Indian technology firms seem to be struggling to remain relevant in the global market. The financial results of Infosys are just one indication.…
Audi Super Bowl Ad Says Luxury Has Progressed
Audi has announced a new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. An evolution of Audi’s ongoing campaign to redefine luxury, the companion spot…
Email, Music, News Apps Popular on Apple Devices
A survey reveals that an overwhelming majority (76.2%) of consumers plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the Macworld 2011 show floor. Most…
What Do You Call More Than One Prius?
The campaign, “Prius Goes Plural,” challenges the public to help the automaker Toyota answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family…