Nike Offers the New French Football Kit
The lightweight, technical design features Nike Dri-FIT technology and engineered ventilation systems to help keep players cool. Its ergonomic fit and soft cotton feel is to ensure players’ comfort, according…
Subaru Using Virtual Brochure to Sell its Car
An interactive, digital brochure allows consumers to electronically explore the 2011 Subaru Outback with a dynamic product presentation that includes 360-degree views, videos and interactive demonstrations. The brochure aims to…
Will You Buy a Watch for Just $50,000?
The Carrera Mikrograph from TAG Heuer will come with a price tag of $50,000. Its speciality: Will display 1/100th of a second. Paying tribute to its 150-year timekeeping heritage while…
How Actress Kim Keeps Her Skin Sexy
Beauty products company P&G has roped in actress Kim Cattrall to reveal her beauty secrets. According to the company, Kim swapped her body products and upgraded to Olay for softer,…
Midsize Outfits Increasing Tech Budgets: IBM
More than half of midsize companies are planning to increase their information technology (IT) budgets over the next 12 to 18 months, according to an IBM global study of more…
Gwen Stefani New Face of L’Oreal Paris
A unique voice, a fashion icon, a rock star… Gwen Stefani is clearly a phenomenon of the 21st century, believes L’Oreal Paris. The front woman of rock band No Doubt,…