USA Wrestling, in conjunction with its Committee to Preserve Olympic Wrestling (CPOW), has created a national marketing and public relations campaign entitled “2020 Vision: Wrestling, Keep The Dream Alive,” announced at the NCAA Div. I Wrestling Championships in Des Moines on Friday.
The campaign has the same mission as CPOW, “to ensure that wrestling remains as a core sport of the Olympic Games.”
The 2020 Vision marketing program has some specific objectives. Among the key objectives are to gain 2,020,000 people to sign up to support the Keep Olympic Wrestling effort, as well as to solicit donations, and help build and expand the sport of wrestling in the United States and around the world.
The campaign has been developed to enhance the worldwide strategy established by FILA, the international wrestling federation. Included will be the creation of a coalition of national wrestling federations, all focused on reversing the IOC Executive Board’s recommendation to eliminate wrestling from the core sports program at the 2020 Olympics.[ Click here to read more stories on Sports ]
The campaign logo features an Olympic style mat which doubles as a target. Keep the Dream Alive is the tagline.
Olympic champion Jordan Burroughs is featured in some of the prominent materials, but there is an ability to also include other kinds of wrestling images to touch upon all levels of the wrestling experience.
“We really like the focus of the campaign, which captures the essence of our effort,” said CPOW chairman Bill Scherr, an Olympic medalist and World champion wrestler. “The campaign serves as a rallying point under one mission both in the United States and around the world.”
The 2020 Vision campaign touches upon a number of media platforms, including a website, twitter feed and Facebook page. The campaign includes banners, print and digital collateral, several TV/web PSAs (including some to famous celebrities) as well as kits to participating organizations.
The campaign was created by KOM Sports Marketing of Colorado Springs. The official website is http://www.KeepWrestlingInTheOlympics.com.
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