Mortal Kiss Interactive Story for Teens

Stardoll joins hands with Random House Children’s Books to deliver Mortal Kiss, a virtual story aimed at teens. Mortal Kiss is the first interactive story Random House has published on a social networking platform.

Stardoll is a leading virtual entertainment and social gaming site for teenagers interested in fashion, celebrity and entertainment.

Mortal Kiss is a paranormal mystery created in collaboration between writers and editors at Random House. They were supported by artists and programmers at Stardoll.

Jointly they have crafted everything from plot and personas to virtual environments, illustrations and wardrobes; building a synergy between the reading experience and the interactive features of the website.

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“Mortal Kiss is breaking new ground in teen publishing as we explore imaginative ways to interact with this digitally savvy group,” said Gail Rebuck, chairman and chief executive of The Random House Group.

Mortal Kiss will be serialized globally via the Stardoll website over an 8-week period from the 6th of September until Hallowe’en.

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The story will deliver 3-5 minutes of reading material daily, building to a cliffhanger every week. Going beyond an ebook experience, Stardoll members are invited to shape the story as it is told – to have a voice, create images, shop for items from the story and get involved with the story’s outcome.

The story will be told through an interactive book and map of Winter Mill, a fictitious town in New England. The four main characters (Liz, Faye, Finn, and Lucas) will have character Stardolls, complete with profiles and outfits to dress up in – all drawn from the events of the story.

The main story hub will be the place for Stardoll users to catch up with Mortal Kiss, gathering all the events into one central locale and providing back-story as the mystery unfolds.

The project will also include writing contests with themes from within the book and will ask members to vote on plot points, encouraging teens to read and involving them in the creative writing process at the start of the school year.

“This initiative and new relationship combines the engagement of contemporary media with the printed page to the online game – in ways that encourage the development of creativity and individual voice among teens,” says Mattias Miksche, CEO at Stardoll.

The partnership was announced today, September 6.

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Rakesh Raman