Reading Goes Digital on NOOKcolor Device

Barnes & Noble, a leading bookseller, has launched NOOKcolor, a full-color touch Reader’s Tablet that delivers digital books, magazines, newspapers and children’s books on a thin and portable device.

It is available for $249 for pre-order at and at Barnes & Noble stores, and will begin shipping to other outlets next month (November), says the company.

Most companies providing e-readers are trying to evolve after the introduction of Apple iPad. With its versatile features, it is believed, iPad is giving a run for their money to traditional vendors offering e-reading solutions.

Rodale Inc.’s Runner’s World, for example, has recently introduced the digital edition of the publication designed exclusively for iPad. It is available for purchase in the Apple App store for $4.99.

Runner’s World is claimed to be the first consumer running magazine to enter the iPad market.

The September issue of the magazine served as the title’s inaugural digital edition and was exclusively sponsored by Puma. (Read: Runner’s World Magazine on the iPad)

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Penguin Group (USA), one of the leading U.S. consumer book publishers, and Starz, LLC, have launched the Amplified Edition of Ken Follett’s international bestselling novel “The Pillars of the Earth” on iPad.

Available for $12.99, this edition gives iPad users the opportunity to read the novel and watch key scenes and images from the event series in tandem over the course of Starz’ U.S. broadcast of the star-filled program. (Read: The Pillars of the Earth Coming on iPad)

The Barnes & Noble’s full-color touch device NOOKcolor, dedicated to reading everything and built on Android, will provide access to the leading bookstore.

Digital content including magazines in full color, interactive children’s picture books and enhanced cookbooks will be available on NOOKcolor’s 7-inch VividView Color Touchscreen.

The company says NOOKcolor is also a social reading device. Using Barnes & Noble’s new NOOKfriends technology, consumers can share information with friends via Facebook, Twitter and email.

“With NOOKcolor, we’ve combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers,” said William Lynch, chief executive officer of Barnes & Noble.

NOOKcolor, along with NOOK 3G and NOOK Wi-Fi, will also be available at Best Buy,, Walmart and, and Books-A-Million in late November.

Barnes & Noble’s NOOK brand of eReading products promise to make it easy to read anywhere you like, giving you an immersive digital reading experience.  

The new device was introduced Tuesday, Oct. 26.

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