FIFA World Cup Brazil on Hybrid Grass
The DESSO GrassMaster system is currently being installed at the newly built “Arena de Sao Paulo” in Sao Paulo, Brazil. The stadium has been chosen to host the Opening Ceremony…
Brazil’s Global Ad Campaign to Attract Tourists
Brazil has launched a new international campaign for tourist promotion during a ceremony held at the London Film Museum on Wednesday, July 25. Titled “The World Meets in Brazil. Come…
Soccer Star Messi to Promote Sports Videogame
Digital interactive entertainment company Electronic Arts (EA) has announced that EA SPORTS has signed the world’s top soccer player, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract…
Alexis Jordan to Sing Happiness at FIFA Event
FIFA and Sony Music Entertainment today announced that “Happiness” (Dave Aude Remix) by 19-year-old singing sensation Alexis Jordan (Star Roc/Roc Nation/Columbia), has been chosen as the Official Song of the…
Football Field is New Battlefield for Afghanistan
The Dutch company GreenFields, a leading synthetic turf company, has completed the installation of a new football field at the future Olympic Centre in Kabul. As part of the FIFA…