CityVille Enters New Cities with 8 Languages

Zynga has announced its new game, CityVille, is now available in Indonesian and Turkish bringing the number of offered languages for the game to eight.

Indonesian and Turkish are important languages for Zynga, as it is expanding internationally, says the company. The announcement was made today, Feb. 22.

Building from the global success of CityVille, an increased number of players around the world will now be able to play the game in their native languages, it says.

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While companies are trying to leverage social games for their brand promotions, DreamWorks Animation SKG and Zynga recently announced that Megamind, the self-described “incredibly handsome master of all villainy,” will become a neighbor to all 17 million game players on FarmVille. (Read: Megamind to Play in Mega-Farm on FarmVille)

Similarly, the Farmers Insurance Group of Companies said it is extending its partnership with Zynga, the maker of FarmVille. For a ten-day period, Farmers began offering FarmVille players a likeness of its Farmers Insurance Airship, a 246-foot-long Zeppelin.

When players placed the Farmers Airship on their virtual farm, they received free “wither protection” for their crops. (Read: Farmers Airship on FarmVille Facebook Game)

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Among the other game vendors, leading digital publisher Telltale Games expands into social media gaming with Back to the Future: Blitz Through Time, a new free-to-play Facebook game.

This kicks off a major new initiative for the company’s publishing strategy that will see complementary free-to-play social games launch in advance of many major Telltale game releases. (Read: Facebook Gaming Going Back to the Future)

And office products company OfficeMax is creating its holiday eGreeting site powered by JibJab,, and has announced the launch of (Read: Go, Play in the Elfmas Town on Facebook)

Likewise, ETX Capital has launched a fantasy trading game on Facebook enabling millions of users worldwide to compete against friends on the world’s financial markets.

ETX Capital Trader offers a real time trading experience where users can practice their trading skills with virtual money. (Read: Playing Fantasy Trading Game on Facebook)

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Starz Digital Media, the digital and on-demand licensing arm of Starz, has announced about the launch of its first social media game, Spartacus: Gods of the Arena. (Read: Social Play with Spartacus: Gods of the Arena)

CityVille has more than 20 million daily players worldwide with a large percentage of people playing the game each day in French, Italian, German or Spanish languages, which were included in the game’s global launch in December 2010.

Both Indonesian and Turkish are among the top 5 languages on Facebook and continue to grow at a tremendous pace, believes Zynga.

In March, Zynga plans to launch Mafia Wars (pictured above) in Indonesian, Turkish and Portuguese as the next of its popular games to be offered in these languages.

CityVille allows players to build their dream city from the ground up, where one can grow a thriving town, balance the needs of citizens, run restaurants and businesses and harvest crops.

The growth of a town is in the hands of the player. As the city leader, players must guide their city to become a thriving metropolis, clearing the land and getting play-by-play tips from their own city advisor.

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CityVille also features Zynga’s first 3D-rendered buildings and characters, and is the most interactive Zynga game board to date, says the company.

Zynga Inc. is the world’s leading social game developer. Its games include FarmVille, FrontierVille, Mafia Wars, Zynga Poker, Cafe World, Treasure Isle and CityVille.

Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad and iPhone. The company is headquartered in San Francisco.

Photo courtesy: Zynga

RMN News

Rakesh Raman