Social commerce company, BeachMint, announced Wednesday it has partnered with Facebook, Randi Zuckerberg’s R to Z Media and LiveStream, to broadcast a live video shopping experience on Cyber Monday.
Each segment will air on Facebook, featuring BeachMint partners and designers, Mary-Kate Olsen and Ashley Olsen (pictured above) for StyleMint. This event, scheduled to stream at 10am PT and hosted by Hillary Kerr and Katherine Power of WhoWhatWear, is the first of its kind, leveraging the Facebook platform to create a next-generation, interactive home shopping experience.[ Also Read: Seven Serious UX Flaws on Facebook ]
Shoppers will watch the live program broadcast from BeachMint’s offices in Santa Monica, during which exclusive remote segments with Mary-Kate Olsen and Ashley Olsen, Kate Bosworth, and Rachel Bilson, will air on www.facebook.com/stylemint.
A video application will enable real-time shopping and exclusive Cyber Monday deals to stream concurrently.[ Also Read: Five Social Media Myths Debunked ]
BeachMint CEO Josh Berman said, “Working with Facebook, LiveStream, and R to Z allows Beachmint to leverage some of today’s most engaging technologies to bring commerce to Facebook and interact with our members in a way that’s never been done before.”
This ‘CyberMint Monday’ live event is not only reflective of BeachMint’s mission to evolve the customer experience online, but also represents the perfect intersection between traditional media and social technology, the vision of Randi Zuckerberg’s soon-to-launch company, according to BeachMint.[ Also Read: How to Attract the Social Consumer ]
For more information, visit StyleMint.tv to take part in this special event. Live stream set for Monday, November 28th from 1:00pm EST/10:00am PST – 3:00pm EST/12:00pm PST
BeachMint is a venture backed e-commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (co-founder MySpace) and Diego Berdakin.
R to Z Media is a new social venture being developed by Randi Zuckerberg, the former head of marketing at Facebook. Set to launch in 2012, the company plans to engage in intersecting the world of traditional media with social technology.