Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Hyatt Regency Chongming Opens in Shanghai, China
Hyatt Hotels Corporation (NYSE: H) announced Tuesday the opening of Hyatt Regency Chongming, located on Chongming Island in Shanghai, China. The hotel introduces the Hyatt Regency brand to Shanghai and…
WWE Celebrates WrestleMania 30 in a Week-Long Event
Fans from all 50 U.S. states and more than 30 countries will descend upon New Orleans for a week-long lineup of festivities in celebration of WrestleMania 30. It is taking…
FIFA World Cup: Coca-Cola Launches “The World’s Cup”
Coca-Cola has launched its marketing campaign: “The World’s Cup” for the 2014 FIFA World Cup. It will be brought to life through a number of key elements: “One World, One…
A Gripping Saga of Blood, Money, and Politics: Narcos on Netflix
Brazil’s top film star Wagner Moura will bring back to life the charismatic trafficker and politician Pablo Escobar in a Netflix Original Series Narcos from acclaimed director Jose Padilha and…
Zero-Emissions All-Electric Bus Launches in Rio de Janeiro
Fetranspor and Rio Bus, the public transportation companies for the state and city of Rio, and BYD, a Chinese company with leading technologies on batteries and electric vehicles, joined together…