Will You Buy a Watch for Just $50,000?

The Carrera Mikrograph from TAG Heuer will come with a price tag of $50,000. Its speciality: Will display 1/100th of a second.

Paying tribute to its 150-year timekeeping heritage while pushing the envelope of traditional watchmaking, TAG Heuer today, Jan. 17, unveiled the Carrera Mikrograph 1/100th Second Chronograph.

It is claimed to be the world’s first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand.

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This patented timepiece was entirely developed and manufactured at the brand’s La Chaux-de-fonds, Switzerland-based factory.

The design and name of the Carrera Mikrograph recalls the world’s first sports stopwatch that displayed 1/50th and 1/100th of a second, patented by Heuer in 1916. Prior to this invention, timing instruments could measure only to the nearest 1/5th of a second.

Heuer’s technical feat changed the face of timekeeping, allowing wearers to accurately capture even smaller increments of time. This advancement also secured TAG Heuer’s role as the official timekeeper of some of the most esteemed sporting events, including the Olympics, says the company.

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The hallmark of the new Carrera Mikrograph is stated to be its two distinct balance wheels, one for the watch and the other for the chronograph. Unlike standard chronographs, which rely on the watch for the time base, the Mikrograph’s dual-control system allows for the full engagement of the stopwatch without interfering with the watch function. 

This core technology ensures less wear and tear of the mechanisms, and protects the longevity of the movement, explains the company.

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The Mikrograph offers optimal performance with a chronograph and watch balance wheel that oscillate at 360,000 beats and 28,800 beats per hour, respectively.

Although the chronograph’s central 1/100th of a second hand turns at an astounding one revolution per second – three times quicker than the original Mikrograph – the rotation is fluid and tremor-free, providing a comfortable wearing experience.

The power reserves also operate on two separate cylinders: The high-frequency stopwatch boasts a 90-minute power reserve, while the watch features a 42-hour power reserve.

The Carrera Mikrograph, says the company, is as visually arresting as it is technologically stunning. The two balance wheels are visible through a scratch-resistant sapphire crystal caseback, enabling wearers to admire the exceptional intricacies and fluid movements of this piece. 

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The richly hued brown-and-cream dial hosts three counters: a chronograph minutes counter at 3 o’clock, a chronograph seconds counter at 6 o’clock and a permanent second hand at 9 o’clock, each of which offers at-a-glance access to precision timing.

Additionally, a power reserve percentage indicator at 12 o’clock allows for an immediate reading of how much of the chronograph’s reserve is available.

The oversized, 43 mm dial is further enhanced by a variety of intricate details including: rose gold hour, minute and second hands, a deep blue central 1/100th of a second chronograph hand, cream-colored chronograph and power reserve hands, a monochrome vintage Heuer logo and minuterie on the cream flange. 

These artful touches are complemented by the Carrera Mikrograph’s deep-red rose gold polished case, crown and push buttons, the latter of which is the same shape as the original Mikrograph, underscoring TAG Heuer’s strong ties to its legacy, says the company.

The piece is featured on a hand-sewn, chocolate brown alligator strap with rose gold pin buckle.

Available in a limited quantity of 150 pieces worldwide in October, the Carrera Mikrograph will retail for approximately $50,000 in the U.S.

Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer is a leading player in high-end watchmaking, especially in the field of chronographs. Today, it is a leading brand in the luxury watch industry.

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Rakesh Raman