Facebook Friends as Social Editors of Yahoo! News

Yahoo!, the leading digital media company, has announced a new way to discover and connect with the content on both Yahoo! and Facebook.

Beginning with Yahoo! News in the U.S. and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in a new way of connecting around content socially.

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The move marks a new phase in Yahoo!’s relationship with Facebook and a milestone in Yahoo!’s strategy to infuse increasingly social and personalized experiences across the company’s global portfolio of premier digital media content, says the company.

“The world’s most interesting content and editorial is on Yahoo!, and now more than ever our audience looks to their friends for inspiration on what to read and watch from our vast network,” said Blake Irving, chief product officer, Yahoo!.

“Through our seamless integration with Facebook, we’re promoting your friends to the status of social editors on Yahoo!, making it simple to let your friends guide you to more stories, shows, and information than ever before.”

The new Yahoo! News friends’ activity feature lets people discover and connect around the news and information they are enjoying on Yahoo! seamlessly through updates on Facebook. An opt-in process launches people into the social experience:

Control What You Share – By opting-in to the new feature, people can see their Facebook friends’ and the recent articles they’ve read. People’s activity will also be featured back on their Facebook profile as it happens. It’s easy to turn it on and off and delete items.

You on Yahoo! News – People will have a lightweight dashboard that provides a clear view into their activity.

Your Friends’ Activity – Shows Facebook friends and what they’re reading on Yahoo! in a new “facebar” at the top of Yahoo! News.

Your Friends’ Tab – For friends who have also opted-in, displays the articles they’ve recently viewed.

As part of the new social content experience, people will also be able to feature their TV watching activity on IntoNow from Yahoo! on their Facebook profile.

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This content will appear on people’s profiles under “Most Watched” and “Most Recently Watched.” People will also be able to discover new content based on their friends’ activity.

For more information on the Yahoo! News friends’ activity feature, visit news.yahoo.com/activity-learn-more

According to Yahoo!, the friends’ activity feature will be incorporated into other media properties across the Yahoo! network and rolled out in additional international markets in the coming months.

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Rakesh Raman