David Beckham Bodywear Campaign for Super Bowl

H&M, Hennes & Mauritz AB (H&M) announces its return to the Super Bowl with a new David Beckham Bodywear campaign.

In anticipation of the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store, says the company.

H&M will unveil a 30-second David Beckham TV spot featuring technology from Delivery Agent that aims to bring a new level of consumer engagement and measurement to Super Bowl advertising.

Viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, president H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”

The David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M’s David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player.

H&M will run a grand prize giveaway via Facebook and in-store starting today, Jan. 6th. According to the company, consumers who log onto H&M’s Facebook page and provide their email address will be entered to win a three night trip to New York City, two tickets to Super Bowl XLVIII and the opportunity to meet David Beckham.

In the picture above: David Beckham on the set of H&M’s new Super Bowl commercial to launch the Spring collection of David Beckham Bodywear.

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Rakesh Raman