H&M, Hennes & Mauritz AB (H&M) announces its return to the Super Bowl with a new David Beckham Bodywear campaign.
In anticipation of the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store, says the company.
H&M will unveil a 30-second David Beckham TV spot featuring technology from Delivery Agent that aims to bring a new level of consumer engagement and measurement to Super Bowl advertising.
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Viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.
“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, president H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”
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The David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M’s David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player.
H&M will run a grand prize giveaway via Facebook and in-store starting today, Jan. 6th. According to the company, consumers who log onto H&M’s Facebook page and provide their email address will be entered to win a three night trip to New York City, two tickets to Super Bowl XLVIII and the opportunity to meet David Beckham.
In the picture above: David Beckham on the set of H&M’s new Super Bowl commercial to launch the Spring collection of David Beckham Bodywear.