Grey Goose vodka announces the introduction of a new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market.
An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is finished with a hint of Cognac, resulting in a spirit that delivers a new taste experience to luxury spirit connoisseurs.
The launch of Grey Goose VX will be supported by national print, digital and influencer experiential programs.
Grey Goose VX will only be produced in limited quantities each year, and will be available in select markets at the restaurants, nightclubs and bars, starting September 1, 2014.
At retail, Grey Goose VX will be available at a suggested retail price of $74.99 for the 750ml size and $97.99 for the Liter size.