Madonna’s Hard Candy Addicted To Sweat

Hard Candy Fitness, a global luxury fitness brand co-founded by Madonna, announced today the launch of a new DVD series “Addicted To Sweat” (ATS).

The fitness DVD series will feature the exclusive programs created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer. The programs were previously available only at Hard Candy Fitness clubs.

Hard Candy Fitness

“The Addicted To Sweat series is inspired by my weekly workout regimen that helps me take care of my mind and body,” commented Madonna.

[ Also Read: Madonna Show on LoveLive YouTube Channel ]

In the DVD series, Winhoffer showcases and teaches the Hard Candy Fitness’ results-driven techniques and programming created by Madonna, which blends dance, toning and cardio training.

Winhoffer who is also a professional dancer stated, “Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted To Sweat DVDs.”

The four-disc set is available beginning today, Sept. 5, and can be purchased for $59.95 at

Hard Candy Fitness currently has club locations in Moscow, Santiago, and Mexico City, and is expected to announce the opening of other locations around the globe.

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