New Mobile PR App for Apple Devices

The app provides access to breaking announcements from public and private companies, governmental departments and NGOs from around the world, posts from top PR (public relations) and marketing blogs and all of PR Newswire’s own social media output from its main Twitter and Facebook accounts.

PR Newswire, which offers marketing and communications solutions, announced Tuesday the launch of a new version of its free iOS 5 app for iPhone, iPad and iPod touch, compatible with Apple’s iPhone 4S and other iOS 5 devices.

[ Also Read: Five Social Media Myths Debunked ]

Today, mobiles – particularly Apple devices – are increasingly being used by media and content distribution companies.

Leading news and information supplier CNN offered its CNN App for iPad. The app is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s expansive real estate and Multi Touch interface. (Read: When iPad Tells You the CNN Story)

While traditional print players and TV companies have shifted their focus toward online content delivery channels, a few have decided to go a step further to cover the mobile terrains.

For example, AOL has announced the launch of Editions, a free daily magazine for iPad that delivers a reading experience customized for each individual user.

Developed by AOL’s mobile-first team, Editions is the only daily iPad magazine that is tailored to the unique interests of each of its users in an easy to read format, says the company. (Read: AOL Launches iPad Magazine Editions)

Earlier, Rodale Inc.’s Runner’s World had introduced the digital edition of the publication designed exclusively for iPad. Runner’s World is claimed to be the first consumer running magazine to enter the iPad market. (Read: Runner’s World Magazine on the iPad)

Of late, Martha Stewart Living Omnimedia has announced the availability of the iPad editions of Martha Stewart Living and Everyday Food magazines on Newsstand, a key feature of iOS 5. (Read: Martha Stewart Living on iOS 5 Newsstand)

And global integrated brand agency Digitas offered Digitas Cache II, an interactive publication. The second in the series, the app is a collection of essays, experiences, and sample technologies that investigate today’s ever-changing media landscape. (Read: Digitas New Issue of iPad App Digitas Cache)

As all this action is taking place on consumers’ mobiles and computers, the traditional methods of PR are getting obsolete and being challenged by client companies. (Read: 5 Reasons to Say Goodbye to PR Worker)

“PR Newswire continues to invest in mobile, putting our customers’ news in the hands of their audiences wherever they may be,” said Rod Nicolson, vice president, User Experience Design & Workflow. 

“Enabling people to engage with content on the app by sharing it with their friends, colleagues and social networks is a high priority. Users can share all of the content on the app via email, Twitter, Facebook, LinkedIn, Evernote, Instapaper and other networks or tools.”

[ Also Read: How to Measure ROI of Public Relations ]

In addition to the iOS 5 app, PR Newswire content is available on 94 mobile apps, mobilized websites and e-readers, says the company. 

Built to take advantage of the new features in iOS 5, the app is also compatible with iOS 4.3.  Verizon iPhone users should upgrade from iOS 4.2 to iOS 5, says the company.

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