In the quintessentially British setting of the Royal Ballet School in Richmond Park, Land Rover revealed Thursday, Sept. 6, the all-new Range Rover, the fourth generation of the luxury SUV.
The international audience, including leaders from business, film, television and sport gathered to witness a dramatic dynamic reveal and celebrate one of the world’s most iconic vehicles.
Many of the guests, from Olympic medallists to royalty, were long-standing Range Rover owners and enthusiasts keen to get the first view of the all-new Range Rover in the metal.
The vehicle was unveiled in spectacular style and demonstrated its capabilities by wading through a water pool that was almost a metre deep and gracefully climbing a rocky causeway before coming to a stop in front of White Lodge – a formal royal residence and home to the Royal Ballet School.
The dramatic reveal culminated in a surprise seven-song performance by long-term Range Rover driver and former Dire Straits founder, Mark Knopfler. Classics including, ‘Sultans of Swing’ and ‘Money for Nothing’ rocked the grounds of Richmond Park and guests including Mike Tindall, Martin Johnson, Holly Vallance, Nick Candy, Karen Brady, Theo Paphitis, Nick Love, Kenny Logan partied the night away.
The all-new Range Rover has been developed from the ground up to provide the ultimate luxury SUV. It is claimed to be the world’s first SUV to have a lightweight all-aluminium body and is 20% lighter than the outgoing model with a weight saving of 420kg.
Land Rover also used the event to announce plans for a hybrid Range Rover – claimed to be the world’s first fully capable SUV. The high-efficiency diesel hybrid model, which is planned for production late in 2013, will see step changes in Range Rover’s environmental credentials and will target Co2 emissions of less than 169g/km.
John Edwards, Land Rover global brand director said; “The Range Rover is a British icon and the all-new model revealed this evening has set the benchmark for luxury in SUVs. It is quieter, smoother and lighter than any vehicle in its class.”
Order booking for the new vehicle are now open with prices in the UK starting at £71,295 for a Vogue TdV6, rising to £98,395 for a the Supercharged Autobiography model.
The all-new Range Rover is designed, engineered and manufactured in the UK and will be exported to over 170 global markets.
Over £370million has been invested in the Solihull manufacturing plant to create a state-of-the art, aerospace inspired, aluminium body shop – the largest of its kind in the world, says the company.
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