Whole Again, Farmer to Drive Jeep and Ram Truck
Jeep brand introduces ‘Whole Again,’ a two-minute creative expression that encourages Americans to embrace and support returning service men and women.
Ram Truck brand’s ‘Farmer’ video features ‘So God Made a Farmer’ words delivered some three decades ago by radio broadcaster Paul Harvey and all original photography.
Jeep and Ram Truck leveraged the visibility of Super Bowl XLVII to launch two initiatives encouraging citizens to support two key elements of American society – its troops and farmers.
The two-minute spot, “Whole Again,” is a heartfelt letter, read by Oprah Winfrey, from the Jeep brand and the American people to the service men and women of the six branches of the armed forces. It simply lets them know that Americans everywhere hold them in utmost respect and admiration for all they do in protecting American institutions and values around the world.
“It was an honor to lend my voice in support of those that serve us all,” said Oprah Winfrey.
The Jeep brand’s “Whole Again” was created in partnership with GlobalHue of Detroit.
The new Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.
“Farmer” was created in partnership with The Richards Group of Dallas, Texas.
“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” said Sergio Marchionne, chairman and CEO, Chrysler Group LLC.
“Both the Jeep and Ram Truck brand’s campaign videos express Chrysler Group’s commitment to America and to helping build a better future for this great country.”