3,000 Couples Choose to Wed on 11/12/13

Tuesday marks one of the most highly anticipated wedding dates this year, 11/12/13.

With this, women dressing company David’s Bridal is releasing additional information from its annual survey, “What’s on Brides’ Minds.”

This year’s survey reveals that iconic wedding dates are still a popular choice amongst brides with a significant annual increase in the number of couples tying the knot this year on 11/12/13.

“Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07,” said Brian Beitler, chief marketing officer for David’s Bridal.

“11/12/13 is a sequential pattern, and we have learned that couples love dates that have patterns. The last consecutive series of the century will occur next year, 12/13/14. It falls on a Saturday, so we predict this date could reach record breaking numbers.”

According to the David’s Bridal “What’s on Brides’ Minds” survey, 40% of brides would consider planning their wedding on a special date, such as 11/12/13 or 12/13/14.

David’s Bridal estimates more than 3,000 brides will marry on 11/12/13. Compared to last year, this is a 722% increase.

The David’s Bridal 2013 Survey was conducted by Wakefield Research between Nov. 16 and Nov. 27, 2012. The survey results were announced today, Nov. 4, 2013.

For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.

Photo courtesy: David’s Bridal, Inc.

RMN News

Rakesh Raman