Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX.
The new experiential marketing campaign will occur alongside local cultural events in busy city-center locations while supporting local organizations and philanthropic causes along the way.
The tour began at the Palm Springs Fine Art Fair earlier this winter, and will make stops at cultural events around the country.
Acura’s “Driven by Passion” events will offer guests an immersive ride & drive opportunity – the chance to take a personalized test drive of the all-new Acura RLX. The tour will culminate this spring in Chicago.
The all-new 2014 RLX is Acura’s flagship luxury sedan and features signature Acura technologies, including an all-new 310-horsepower i-VTEC direct-injection V-6 engine, Precision All-Wheel Steer (P-AWS), Jewel Eye LED headlights and the next generation of the AcuraLink connected car system.
Acura offers a full line of luxury vehicles through a network of 275 dealers within the United States.