To expand its licensing business across Europe, Twentieth Century Fox Consumer Products has appointed Bettina Koeckler as senior VP, EMEA. The announcement was made Wednesday by Fox Consumer Products president Jeffrey Godsick, to whom Koeckler will report.
Koeckler (pictured above) brings more than 18 years of both major multinational and owner-managed environments across B2B and consumer licensing and merchandising, beginning in earnest with her six years as vice president of licensing for Sony Pictures Consumer Products from 1997-2003.
“We’ve brought someone aboard who has impacted not only companies throughout her career but the entire EMEA region,” said Godsick. “Bettina’s record of creativity combined with an unmatched stable of relationships and retail experience has resulted in success and accolades throughout her career that I know will enhance our efforts in the region.”
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Koeckler will lead Fox’s European operations after serving as senior vice president and general manager for global consumer products at Rainbow, a leading European producer of 2D, CGI and 3D animation across all media platforms.
There she oversaw properties such as Winx Club, PopPixie, Mia and Me and Gladiators of Rome and expanded the business on a global scale.
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“This is the perfect opportunity and the most exciting challenge of my career,” Koeckler said. “Fox’s properties are known throughout the world and I think the potential to deepen that connection in the EMEA region, where so much innovation in categories such as apparel has already occurred, is limitless.”
Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.
The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.