To celebrate the November 9 worldwide launch of Call of Duty: Black Ops, Activision Publishing held a star-studded event headlined by GRAMMY-Award winning band Metallica.
It was hosted by Zach Braff, on Thursday at Hangar 8 in Santa Monica to benefit The Call of Duty Endowment.
Honoring service members from the six branches of the military, Activision pledged to find 1,000 jobs for veterans and gave $1 million to The Call of Duty Endowment, which helps soldiers transition to civilian life by providing them with job training and placement.
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Service members were among the first to play Call of Duty: Black Ops and participated in a multiplayer tournament where they raised $1 million for The Call of Duty Endowment.
“Call of Duty is one of the biggest of all entertainment franchises that uniquely pays tribute to the courage, dedication, and sacrifice of those who defend our nation and our freedom around the world,” said Bobby Kotick, CEO, Activision Blizzard.
A non-profit organization launched in November 2009, The Call of Duty Endowment focuses its resources on assisting organizations that provide job placement and training to veterans, as well as engaging the media and public forums to raise awareness about the issue.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.