On both sides of the world, the movement to ban the trade and sale of shark fin products has gained an impressive roster of noteworthy supporters including Leonardo DiCaprio, James Cameron, Wolfgang Puck, Gordon Ramsey, Richard Branson, Yao Ming, Mario Batali, Edward Norton, and Chinese billionaire Zhang Yue.
In California, WildAid, NRDC, and The Humane Society of the United States worked with DiCaprio, Norton, and Yao to write a joint letter to Governor Jerry Brown, urging him to sign California’s Assembly Bill (AB) 376, which will ban the import, trade, and possession of shark fin in California.
AB 376 has already passed both legislative bodies with bi-partisan support – and currently awaits the Governor’s signature. The letter, also signed by over 50 additional notables including James Cameron, musician Jackson Browne, and actress Rosario Dawson, asserts that the ban is “absolutely necessary if we are to conserve sharks and, in effect, our entire ocean ecosystem.”
Meanwhile in Shanghai, WildAid hosted a luncheon on Thursday with Yao Ming, leading British entrepreneur Sir Richard Branson, and leading Chinese entrepreneur Zhang Yue to call for greater protection of sharks and to premiere two new public service announcements featuring Yao and Branson.[ Also Read: Shark Populations Dwindle; Face Extinction ]
Yao publicly committed to stop eating shark fin soup in 2006 after learning of the cruel and wasteful practice of “finning” and the threat of extinction facing many shark populations as a result of demand for their fins – he has been an Ambassador for WildAid ever since.
Branson is backing the shark conservation campaign after swimming with whale sharks during their annual migration through the Gulf of Mexico.
Up to 73 million sharks per year are slaughtered primarily for their fins to make shark fin soup, a popular Asian delicacy. Shark finning is a cruel and wasteful practice – captured at sea and hauled on deck, the sharks are often still alive while their fins are sliced off.
Because shark meat is not considered as valuable as the fins, the maimed animals are tossed overboard to drown or bleed to death. An estimated 1/3 of shark species are currently threatened with extinction, according to the International Union for the Conservation of Nature, with only a handful under any sort of legal protection.
WildAid released this information today, Sept. 26.
In the picture above: Retired Chinese NBA Star Yao Ming and British Entrepreneur Richard Branson call for greater shark protection at an event in Shanghai on Thursday hosted by international conservation organization, WildAid.