Can bloggers provide clean drinking water to people in developing countries? Yes, says Procter & Gamble Company.
It has announced that more than 350 bloggers participating in its social purpose Internet campaign, the GIVE HEALTH Clean Water Blogivation, have reached the company’s goal of providing 100,000 days of clean drinking water to people in developing countries.
The program invited bloggers from around the world to give space on their blogs for a special widget through which readers clicked to donate water.
For every user’s click and subsequent share on Facebook or Twitter, P&G provided a day of clean drinking water (2 liters) to a person in a developing country through the company’s not-for-profit Children’s Safe Drinking Water Program (CSDW).
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In partnership with Changents.com, P&G’s GIVE HEALTH social media initiative provided a window into the company’s vision for building a network of passionate bloggers to elevate awareness for, and empower readers to take action in support of causes that P&G has capacity and resources to help address.
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During the holiday season P&G wants to continue to partner with bloggers and consumers to give the gift of clean drinking water.
For each “like” and “share” on GIVE HEALTH’s new Facebook page at www.facebook.com/pgmygive, P&G will donate a day of clean drinking water through Jan. 31, 2011.
“We’re grateful that bloggers have provided space on their blogs for the GIVE HEALTH widget, thereby harnessing their influence as change agents to reach hundreds of thousands of readers and provide 100,000 days of clean drinking water in the developing world,” said CSDW director Dr. Greg Allgood.
The announcement was made today, Dec. 22.
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In November, P&G sent humanitarian photographer Cate Cameron and blogger Pamela Crane to Kenya to work with CSDW and its partners World Vision and CARE, among others.
It is stated that CSDW has provided over 2.5 billion liters of clean drinking water to people in need since 2004, and recently committed to provide enough clean water to save one life every hour through the delivery of more than two billion liters of clean drinking water every year by 2020.