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Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador

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Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador

Cassadee Pope, hit-recording artist, Season 3 winner of “The Voice” and CMT “Breakthrough Video of the Year” award winner, has joined Proactiv+ as the brand’s new celebrity ambassador. Proactiv+ is positioned as an advanced 3-Step System that combines acne-fighting ingredients with skincare benefits. According to the brand, her passion for the acne + skincare regimen [...]

Mumbai Metro Gets 92.7 BIG FM as Radio Partner

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Mumbai Metro Gets 92.7 BIG FM as Radio Partner

With the inauguration of Mumbai’s first metro-rail route, leading radio station 92.7 BIG FM has officially partnered with Reliance Metro to capture the enthusiasm for its listeners. As part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news [...]

Star Jones Appointed President of Women Association

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Star Jones Appointed President of Women Association

The National Association of Professional Women (NAPW) has announced the appointment of Star Jones as President of the professional women’s networking organization effective June, 2014. Ms. Jones, who is best known as an Emmy Award-nominated TV host, attorney, best-selling author and former New York City homicide prosecutor, has served as Chief Development Officer and National [...]

Meet the Divergent Series Author Veronica Roth

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Meet the Divergent Series Author Veronica Roth

With more than 22 million copies sold worldwide, the Divergent trilogy has become a major pop culture phenomenon that was propelled even further into the zeitgeist by the recent release of the Divergent film starring Shailene Woodley, Theo James, and Academy Award-winner Kate Winslet which debuted on March 21 and has grossed over $265 million [...]

Pepsi Announces Partnership with Blake Shelton

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Pepsi Announces Partnership with Blake Shelton

Pepsi announced Tuesday a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way. It includes a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live today, June 4, 2014 at 8 p.m. ET/7 p.m. CT in Nashville, Tenn. The [...]

Taylor Swift’s Gift Brings Music Therapy to Teens

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Taylor Swift’s Gift Brings Music Therapy to Teens

The Children’s Hospital of Philadelphia (CHOP) announced a $50,000 gift from seven-time Grammy winner Taylor Swift, which will be used to create specialized programming for teens with cancer treated at CHOP’s Cancer Center. The first initiative will be to establish a high-tech music therapy cart for teens to create and produce their own music while [...]

Jennifer Lopez Launches Center for Healthy Childhood

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Jennifer Lopez Launches Center for Healthy Childhood

Jennifer and Lynda Lopez, co-founders of the Lopez Family Foundation, and Montefiore Health System launched Sunday the Center for a Healthy Childhood at Montefiore’s Community Health Fair. The new initiative between the Lopez Family Foundation and Montefiore aims to promote healthy living through community health programming, positive messages to raise children’s self-image and a healthy [...]

Summer in the Urban Jungle with Supermodel Adriana Lima

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Summer in the Urban Jungle with Supermodel Adriana Lima

Amazonia Beverages is bringing the sizzle of the Amazon rainforest to the heart of New York City, commencing with Amazon-inspired #UrbanJungle workout. It is followed by a campaign kick-off party on Saturday, May 31– both hosted by brand spokesperson and Brazilian supermodel Adriana Lima. The brand will also be hitting a high note as the [...]

Actress Selena Gomez Visits Nepal to Meet Children

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Actress Selena Gomez Visits Nepal to Meet Children

“This visit to Nepal was extraordinarily powerful—at times, devastating and heartbreaking, but also incredibly inspiring,” said Selena Gomez. “I’m so proud to serve as a UNICEF Ambassador and be part of a greater movement to help the world’s children.” During her trip, Gomez visited the child-friendly Satbariya Rapti Secondary School, supported by UNICEF, that has [...]

Pandora Partners with Country Music Artist Kellie Pickler

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Pandora Partners with Country Music Artist Kellie Pickler

Pandora Jewelry, one of the world’s top jewelry brands, has announced a partnership with country music artist and television personality, Kellie Pickler. The prolific entertainer, who first gained fame on FOX’s “American Idol” before releasing four albums (including her most recent, the critically-acclaimed The Woman I Am) and winning ABC’s “Dancing with the Stars,” will [...]

Actress Jessica Alba Stars in Crack Life Open

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Actress Jessica Alba Stars in Crack Life Open

Starting this week, the celebrated actress, bestselling author and entrepreneur will be featured in a new campaign including Zico print, out-of-home (OOH) and digital advertising across the U.S. Zico Premium Coconut Water company Zico Beverages has announced that Jessica Alba will serve as brand ambassador for its new Crack Life Open national brand campaign. “Crack [...]

Disney Characters Appear in Wildfire Prevention Ads

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Disney Characters Appear in Wildfire Prevention Ads

In an effort to educate Americans about how to prevent accidental wildfires, Disney is joining the Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs). The PSAs feature scenes and characters from Disneytoon Studios’ upcoming animated film “Planes: Fire & [...]