The National Chicken Council (NCC) has launched a new website, which features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use and the modern partnership between farmers and chicken companies.
The site was developed as a follow-up to last year’s inaugural Chicken Media Summit hosted by NCC and the U.S. Poultry & Egg Association, where 30 members of mainstream, social and trade media toured every aspect of how chicken is produced and processed today, from the hatchery to the feed mill, farm and processing plant.
“We heard from folks at the summit about what their readers and listeners were interested in hearing and learning about – the health of the chickens, the family farm, what labels mean, where their chicken comes from and how it is raised,” said NCC president Mike Brown.
“We had overwhelmingly positive response by not only explaining, but showing, what it is we do and why we do it. We want to build off of that by continuing to tell our story online, being more transparent and addressing consumer concerns that go beyond the product.”
The website features a “Day in the Life” video on a chicken farm.
The goal is to form a better dialogue with consumers, get them more involved in food production and answer their questions about chicken production and chicken products.
The National Chicken Council, a non-profit trade association headquartered in Washington, D.C., represents vertically integrated chicken producer-processors, the companies that produce and process chickens. Member companies of NCC account for more than 95 percent of the chicken sold in the United States.
Support Independent Fearless Journalism
In today's media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. RMN News Service has been maintaining editorial freedom and offering objective content for the past over 7 years despite enormous pressures.
In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You can choose the amount that you want to donate from the options given below.
You also can select any of the Payment Methods:
Offline Donation: To know our bank details for online bank transfer and payment by cheque in Indian rupees.
PayPal: To make payment by Credit / Debit Card or PayPal account.