Close on the heels of Coca-Cola’s launch of its campaign for the 2014 FIFA World Cup, Pepsi has premiered the latest evolution of the brand’s 2014 football campaign.
It is a new series of shorts and a TV commercial that celebrate football and music proving that “Now Is What You Make It.” The “NOW” creative is set to air in nearly 100 countries.
It stars the 2014 Pepsi all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi.
The spot fuses the world of football and music through singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” – available now on iTunes worldwide.
[ Also Read: Coca-Cola Celebrates Happiness with 17 Songs ]
Meanwhile, Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, has unveiled an all new partnership with FOX Sports for a documentary series showcasing six of the most unique football stories from around the globe. [Read: Budweiser and FOX to Release Football Documentary Films]
Also, FIFA and Sony Music Entertainment have announced that the Official Anthem of the 2014 FIFA World Cup in Brazil is entitled “Dar um Jeito (We Will Find A Way).”
It features a global superstar line-up including music legend Carlos Santana, Wyclef, Avicii and Alexandre Pires. [Read: FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”]
Argentina Captain Leo Messi comments: “Pepsi celebrates the passion and energy of football fans. It is a mesmerizing anthem, uniting us all – on the street or on a pitch – in a celebration of the moment.”
The content vignettes include:
- a Messi sighting, with a crowd excitably gathering around him
- an impromptu Samba dance party
- impressive tricks performed by some of the world’s greatest football talent
- Stony making beats from the street
- a signed ball from Ramos which fans can personalize and share
- picture snapping with Stony and a beautiful girl as they explore the colorful city
- an extended Janelle Monae performance of “Heroes”
- “The Art of Football” documentary trailer, giving a look into the making-of the unique Pepsi art collection combining street art, photography and football
- behind the scenes on-set in Rio
“We were inspired by the power and unity that sports and music bring to the world,” said Kristin Patrick, chief marketing officer, PepsiCo Global Beverage Group.
For more information on Pepsi and “Live For Now” visit www.Pepsi.com and you can follow the conversation online with #FutbolNow.
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