Hyundai introduced its all-new 2015 Genesis at the North American International Auto Show in Detroit, marking the launch of its second-generation premium sedan. (Read: Hyundai Genesis Debuts at Auto Show)
The commercial features the song, “Count On Me,” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.” Creative was developed by Hyundai’s agency of record, Innocean USA, and directed by perennial Super Bowl standout Frank Todaro.
In addition to “Dad’s Sixth Sense,” Hyundai’s second 30-second Super Bowl spot features the 2014 Elantra in “Nice,” a humorous ad that follows a flirtatious game of one-upmanship between a well-known comedian and a young woman in two identical Elantras, showcasing the features of Hyundai’s compact sedan.
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