Leading advertising agency Dentsu announced today that its overseas subsidiary Dentsu Sports Asia has been appointed by the government of the Republic of the Union of Myanmar as its sponsorship management consultant for the 27th Southeast Asian Games (SEA Games) to be held in Naypyidaw, Yangon and Mandalay from December 11–22 this year.
The agreement was signed earlier today, April 10, between the Ministry of Finance and Revenue of the Republic of the Union of Myanmar and Dentsu Sports Asia.
In February this year Dentsu established a branch office of Dentsu Asia, the Dentsu subsidiary which oversees operations in the ASEAN and Oceania region, in Myanmar.[ Also Read: Nobel Prize Winner Suu Kyi Wins Election in Myanmar ]
In its role as sponsorship management consultant, Dentsu Sports Asia will work with the Dentsu Asia branch in Myanmar and other Dentsu Group companies under the Dentsu Asia umbrella to offer integrated advertising communications proposals related to the 27th SEA Games to existing global, regional and local clients as well as to attract new clients.[ Also Read: Dentsu Opens “Hello! Japan” TV Channel in Singapore ]
Together they will contribute to business expansion as well as build corporate and product brand strength for clients in Myanmar and other countries in the ASEAN region.
As well as providing multi-faceted support geared toward the success of the 27th SEA Games, the Dentsu Group will utilize its strengths of knowledge and experience in the sports marketing field to accelerate business development in Myanmar, said Dentsu.
In the picture above: Left: Kunihito Morimura, President & CEO, Dentsu Sports Asia / Middle: H.E. Dr. Maung Maung Thein, Deputy Minister, Ministry of Finance and Revenue, Republic of the Union of Myanmar / Right: Hardy Yang, Branch Manager, Dentsu Asia Myanmar Branch Office