Johnnie Walker Blue Label and Alfred Dunhill launched the Johnnie Walker Blue Label Limited Edition Collection designed by Alfred Dunhill in conjunction with the première of “Celebrating a Journey Shared” film.
The film portrays a memorable journey of two men – John Walker and Alfred Dunhill – from the bustling city of London to the highlands of Scotland.
The two British luxury houses also unveiled CelebratingAJourneyShared.com, a digital concept space that showcases the quality behind the collectors’ items.
The film captures special moments on the journey from London to Scotland and is a modern reinterpretation of what might have transpired between the two gentlemen should they have met in their lifetime.
The result leaves viewers room to imagine how both John Walker and Alfred Dunhill would have interacted with each other considering the similar beliefs and philosophies that they share.
Celebrating a Journey Shared
“Created by two purveyors of British luxury, this limited edition Collection is built on both brands’ shared values and pioneering heritage of quality craftsmanship,” said James Thompson, managing director, Global Reserve, Diageo. “This film, with cues of luxury and masculine sophistication is our visual expression of this partnership and this Collection.”
The Johnnie Walker Blue Label Limited Edition Collection designed by Alfred Dunhill features a limited edition design bottle and a Collector’s Trunk.
The packaging of the exclusive bottle is put together with its interior evoking the contours of a map while its exterior speaking directly to Dunhill’s positioning as the British men’s luxury brand using their brand signifier, ‘Chassis’, in their leather goods.
The Collection designed by Alfred Dunhill will be available through exclusive retailers.
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