This summer, beyond giving women advice on how to get great looking hair, Alyson Hannigan is helping girlfriends everywhere fight head-scratching behavior.
Together with Head & Shoulders, they’ll team up with consumers to create The Good Girlfriend Guide, an e-manual of positive girlfriend to girlfriend advice that tackles everything from beauty faux pas to relationship blunders.
Head & Shoulders announced Monday that Alyson Hannigan, star of CBS’ How I Met Your Mother and American Pie, will be the brand’s official female ambassador.
Alyson, who joins Head & Shoulders hair legends including two time Super Bowl champion, Troy Polamalu, and Minnesota Twins All-Star catcher, Joe Mauer, will appear in a fully integrated campaign targeting female consumers beginning this July.
“Strip away the cameras and red carpets and Alyson is just like us, a working mom juggling a hectic work schedule and busy family life who needs five minutes of me time and the right beauty products to help kick start her day,” says April Anslinger, brand manager of Head & Shoulders at Procter & Gamble.
“We’re excited to share that same relatable lifestyle along with her trademark humor, quirky personality and of course, her beautiful hair, with our female consumers.”
“I’m so thrilled to partner with such an iconic beauty brand,” says Alyson. “My hair goes through a lot on-set, but I’ve relied on Head & Shoulders for years to keep my hair and scalp healthy. Whether I’m picking up my daughter from a play group or I’m at a photo shoot, Head & Shoulders keeps my hair looking great so I can focus on more important things.”
To rally consumers behind their mission, Alyson is urging women to visit the Head & Shoulders for Women Facebook Fan page where they can offer up their own advice on a series of topics ranging from parenting to fashion.
Fifty consumers will have their advice published in The Good Girlfriend Guide and five lucky women will be chosen to attend an exclusive, all access VIP e-book launch with Alyson in Los Angeles this November.