Hallmark Cards, Inc. introduces the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown stores.
According to the company, it aims to help women celebrate life’s joyous moments and find beauty, meaning and happiness in the little moments in between.
“When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others,” said Sarah Jessica Parker.
“I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter.”
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Parker collaborated with the creative team at Hallmark to develop design themes that reflected her personality, often pairing vintage artwork from the Hallmark archives with more modern touches and embellishments, such as gemstones, ribbon and tulle.
Parker also helped set the editorial ‘voice’ of the cards — opting for simple, authentic and heartfelt messages.
The Sarah Jessica Parker Collection includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding and baby.
Ranging from $3.99 – 6.99, the cards feature rich paper stocks with unique combinations of patterns, illustrations, photography and calligraphy – much of which Hallmark artists created specifically for these cards.
The collection also includes note cards, gift bags and boxes, and stationery in two coordinated collections.
The collection is available exclusively at Hallmark Gold Crown stores this month. In addition, seasonal collections will be available for Valentine’s Day, Mother’s Day, Graduation and Holiday 2014.