Pizza Hut has launched the Big Dinner Box, an epic-sized box filled with two medium rectangular one-topping pizzas, eight wings and five breadsticks for $19.99. The Big Dinner Box from Pizza Hut is one of the pizza category’s first ever value boxes offering a combination of pizza and side items in a single package, says the company. It is available for a limited time at participating Pizza Hut restaurants.
Now Pizza Hut restaurants are prepping for “Red Roof Wednesday,” a consumer phenomenon that rivals Black Friday and Cyber Monday. Red Roof Wednesday is the day before Thanksgiving – Nov. 23 this year – when households are packed with hungry college students and out-of-town relatives in search of a quick meal without dirtying the dishes before turkey day.
This year on Red Roof Wednesday, Pizza Hut expects to sell 1 million pizzas. The projection continues a trend that makes the day before Thanksgiving consistently the busiest weekday of the year at Pizza Hut (excluding Fridays). In addition to the 1 million pizzas sold, Pizza Hut is expecting to receive 275,000 orders for the new Big Dinner Box on Red Roof Wednesday.
To put into perspective the amount of Pizza Hut pizza America will be enjoying on Red Roof Wednesday, the Pizza Hut research team crunched some numbers.
2.4 Million: Pounds of Pizza Hut pizza ordered on Red Roof Wednesday – that’s equivalent to the weight of 151,000 Thanksgiving turkeys.
1.2 Million: Feet of Pizza Hut pizzas sold on Red Roof Wednesday – enough to cover the length of the Mayflower more than 12,000 times.
The Big Dinner Box features a trio of Pizza Hut favorites: pizza, wings and breadsticks. To make it even easier to please large crowds, customers can customize their box with their favorite pizza toppings and flavor choices for their wings.