How Hallmark Celebrates Justin Bieber’s Birthday

In honor of Justin Bieber’s 18th birthday tomorrow, Hallmark, in partnership with full-service merchandise company Bravado, announces a gift to his fans — first-of-its-kind Justin Bieber greeting cards.

Debuting in April, the collection of more than 48 everyday Hallmark cards will provide “Beliebers” a fun new way to share “Bieber Fever” with friends and family.

Hallmark also has launched Secret Admirer — a program that allows people to surprise someone they admire, love or appreciate with a Hallmark Blooming Expression. (Read: Hallmark Launches Secret Admirer Program)

The variety of Justin Bieber Hallmark cards will feature innovations, including lights, songs from the pop sensation, motion and pop-up displays, and also will double as collectors’ items with door hangers, photo inserts and more.

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Ranging from $2.57 – $9.99, the cards come in bright colors, include a photo of Justin and express a variety of playful sentiments, like “Hope your big day rocks like never before,” and “You must be one of my biggest fans ’cause you blow me away, girl!”

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“We are excited to partner with Justin Bieber to provide a new way for consumers and fans to connect, while celebrating their love of Justin Bieber and his music,” said Hallmark licensing director Jenny Hofeditz. “This collection of cards with displayable, innovative and interactive features will provide consumers with a long-lasting greeting card and Justin Bieber experience.”

The Justin Bieber greeting cards from Hallmark will arrive in Wal-Mart stores in April and will be available in May at Hallmark Gold Crown stores, as well as Walgreens, CVS and other stores where Hallmark products are sold. It was announced today, Feb. 29.

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Rakesh Raman