Unilever calls all Latinas who have dreamed of being part of their favorite novela to use the new Suave Professionals Keratin Infusion line and show their hair transformation on the Suave Spanish language Facebook page, Belleza Suave, for a chance to make their dreams come true.
By entering the contest – “Estrena Tu Transformacion” or “Reveal Your Transformation” in English, the girl whose transformation garners the most votes will win $5,000 dollars, appear in a scene of a Univision Network telenovela and receive a make-over created by Suave Professionals Celebrity Stylist Leonardo Rocco.[ Also Read: Why and How Companies Use Facebook ]
Similarly, “Show Us Your Skin” campaign invites women to upload a photo showing off their beautiful skin. These women can hope to appear in a Dove ad – including online ads and a billboard in the Times Square. (Read: Real Women to Appear in Dove Ads)
“Visit Belleza Suave on Facebook, click “Like” and take quiz “Is the Kit Right for Me?” to identify which product from the Keratin Infusion line is ideal for your hair type,” says Rocco. “Upload your transformation to the “Club Queratina” Tab and invite all your friends to vote for your transformation.
“Contest entries will live on the Facebook page throughout the duration of the promotion so fans can vote daily for their favorite and most dramatic transformation.”
To learn more about the promotion and participate in “EstrenaTu Transformacion” through April 30th, you can visit the Suave Professionals Club Queratina on www.Facebook.com/BellezaSuave.