Sprint and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee.
On Thursday, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
“Nowadays, fashion and technology are inextricably intertwined, and today’s consumers are looking for the best in both performance and style when they choose a mobile device,” said Tim O’Brien, vice president of marketing for LG Mobile.
“The fashion expertise of Stacy London combined with the innovative, contemporary vision of MADE showcased how LG Marquee offers both cutting-edge technology and a fashion-forward aesthetic.”
London also participated in a MADE panel discussion called “How Fashion Communicates,” moderated by Simon Collins, dean of fashion at Parsons The New School of Design.
The panel, which consisted of several fashion and technology experts, examined five key areas in which technology has influenced the fashion industry. London provided both mobile and fashion industry insights into several discussion topics, including designer communication, the rise of the blogger, public access to real-time happenings, retail and the shift from print to digital media.
“My years of experience in the fashion industry have taught me that having style is not just about following fashion trends, but about making them your own and creating your own individual look,” London said. “High-tech products such as mobile phones have revolutionized the reach of the fashion industry, exposing so many people to a wide variety of style and trends.”
LG Marquee will debut on October 2 for $99.99. It will be available for advance pre-sale beginning September 20 at www.sprint.com/marquee.