T-Mobile USA celebrated Wednesday the national launch of the new T-Mobile Sidekick 4G by Samsung with an exclusive VIP event that transformed a private lot in Beverly Hills, Calif. into a progressive party complete with interactive stations.
It showcased the Sidekick 4G’s social media capabilities and super-fast 4G speeds. Event elements included: “Sidekick Recording Studio,” which allowed guests to lay down music tracks; “4G Challenge Race Track,” where mini-games showcased the Sidekick’s lightning-fast 4G speed; and “Sidekick Sushi Social,” where group texting came to life.[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]
Music by DJ Ravidrums kicked-off the star-studded celebration attended by celebrities, including Whitney Port, John Stamos, Chris Zylka, Amber Lancaster and Emile Hirsch.
Near the end of the evening, more than one thousand fans rocked out to a special musical performance by The Strokes. After the performance, DJ Spider took over the turntables so guests could continue dancing into the night.
Another event feature was the ability for guests to use pre-programmed RFID bracelets to automatically share their experiences with their friends online. A simple scan of their RFID bracelet at various points throughout the party instantly updated personal Facebook pages and Twitter handles with a brief message about what they had just experienced.[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
Fans at home were then able to follow the celebration through a variety of social media channels, including real time updates via the Twitter hashtag #SK4G and T-Mobile’s Facebook page.
Celebrity guests and media also connected fans to the event by sending tweets, photos and videos from the new Sidekick 4G.
Earlier, Snoop Dogggg doubled down on his G’s through his new collaboration with MetroPCS to introduce the new Samsung Galaxy Indulge. It is claimed to be the world’s first commercially available 4G LTE Android smartphone offered with 4GLTE service from MetroPCS. (Read: Snoop Dogggg Connects with Galaxy Indulge)
The Sidekick 4G is an Android-powered smartphone. The 3.5-inch display marks the first Sidekick to feature a touch screen, says the company. T-Mobile made the announcement today, April 21.
In the picture above: Amber Lancaster attends the T-Mobile Sidekick 4G launch party in Los Angeles.