Katy Perry Attracts Coty with Her Fragrance
Beauty products company Coty announced today the signing of multifaceted singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances.
As part of the project, Coty will also distribute the artist’s existing fragrance portfolio, comprised of Purr and Meow!.
Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among others.
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“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said Renato Semerari, president, Coty Beauty. “Katy is original and daring—her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”
Eight-time Grammy nominee Katy Perry (pictured above) is one of the top recording artists. Her album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago, according to Coty.
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Perry is a global superstar, touring the world with sold out arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature “Katy Perry: Part of Me,” which is claimed to be the fourth biggest music documentary of all time.
“I am honored to be working with Coty, which has produced some of my favorite fragrances,” said Perry. “I’m excited to share what’s next in my perfumed world as well as making Purr and Meow! more accessible worldwide.”
Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories.
The announcement was made today, Nov. 28.