Kia Rolls Out Optima SX Limited

The 2013 Kia Optima SX Limited (SXL), which is the new top-tier trim level of the midsize Optima sedan line, is now arriving in dealerships with a price tag of $35,000.

First introduced at the 2012 Chicago Auto Show, the upscale Optima Limited went into production at Kia’s U.S. manufacturing plant in West Point, Georgia in early-June and builds on the Optima SX’s existing horsepower and fuel efficiency.

It adds a number of design and feature upgrades, including: 18-inch chrome wheels, red brake calipers, LED lighting and exterior brightwork.

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Within, the SXL boasts high-grade Nappa leather seating trim, rich wood grain accents and an electronic parking brake, which is exclusive to this trim level.

“With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms,” said Tom Loveless, executive vice president of sales, Kia Motors America (KMA).

The announcement was made today, July 2.

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