On display will be the Batman-inspired Optima, previously unveiled in October at the Time Warner Center in New York City, and the Aquaman-inspired Rio 5-door, previously revealed at this year’s SEMA show.
Built by RIDES magazine and West Coast Customs, respectively, both vehicles feature custom artwork by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who also provided creative direction for the design of all of the cars involved in this partnership.[ Also Read: How to Drive Digital and Social Cars ]
The partnership between KMA and DC Entertainment was conceived to benefit “We Can Be Heroes” (www.WeCanBeHeroes.org), a giving campaign dedicated to helping fight hunger in the Horn of Africa and inspired by the heroism of the iconic Justice League characters.
“We Can Be Heroes” encourages everyday people to join the fight by getting involved and donating to bring help and hope to the people most affected by the hunger crisis.
The Kia-DC Entertainment partnership will include a total of seven vehicles inspired by the individual characters of the Justice League and will culminate with a fully-drivable, eighth custom car that encompasses all seven super heroes.
This final vehicle, a Kia Sorento, will be auctioned off to raise funds for the “We Can Be Heroes” cause. So far, five vehicles have been shown and three more are to be unveiled over the next several months.