The Hub Network, a children’s cable network, has optioned the rights to a new series, “Kiss Hello Kitty” (working title), based on the Kiss x Hello Kitty line of products from Sanrio, maker of Hello Kitty, a pop icon since 1974.
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS). It offers entertainment and education programs to families.[ Also Read: Discovery Launching TLC TV Channel in the UK ]
Kiss, a rock band known for its creative merchandising, and Hello Kitty, a lifestyle brand, came together in 2010 for a collaboration — Kiss x Hello Kitty.
This global collection of co-branded products connects Kiss and Hello Kitty followers all over the world with licensed items across all categories, including apparel, toys, electronics, stationery, and back to school merchandise, among others.[ Also Read: Dentsu Opens “Hello! Japan” TV Channel in Singapore ]
The Hub’s new series, “Kiss Hello Kitty” (working title), will feature the four Kiss x Hello Kitty characters living their rock ‘n’ roll dreams and bringing pink anarchy to every situation they are in.
“The tone and style of the ‘Kiss Hello Kitty’ TV show is a perfect fit for our network,” said Margaret Loesch, president & CEO of The Hub.
The all-new animated series is in the initial stages of development with Mr. Simmons slated to be one of the executive producers. The series will be produced by Kiss Catalogue Ltd. and Sanrio. The Hub Network made this announcement Thursday, March 28.
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