Barneys New York, a luxury specialty retailer, has announced the beginning of the ’12 Days of Gaga,’ the official countdown to Gaga’s Workshop which will open to the public at 11:59pm on Nov. 21 at the retailer’s Madison Avenue location and on barneys.com.
A multi-faceted celebration, Gaga’s Workshop will include: a transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).
In honor of this special project, Barneys New York will donate 25% of sales from all items featured in Gaga’s Workshop to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother.
The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.
There are eight stations in Gaga’s Workshop, reflecting the product categories available for sale, as well as a number of references to Lady Gaga herself.
Stations include: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.