Absolut Vodka has announced its limited edition bottle design, Absolut Mexico, available in the U.S. for the first time after its debut in Mexico last year.
The release of Absolut Mexico is the latest limited edition offering from the vodka brand and pays homage to Mexican culture and multicultural heritage.
The limited edition was developed in partnership with Dr. Lakra, one of Mexico’s contemporary artists and tattooists, from Oaxaca, Mexico.
The work of Dr. Lakra, also known as Jeronimo Lopez Ramirez, has been featured in exhibitions and museums around the world, including the Museum of Modern Art, the Hammer Museum and the Walker Art Center.
Absolut Mexico features original Absolut Vodka in a specially designed bottle that celebrates the spirit of Mexico.
Dr. Lakra combines three legendary icons from ancient Mayan culture – Hurakan (Hurricane), Kukulkan (Serpent) and Balam (Jaguar) – and brings them to life on the Absolut bottle through a modern artistic lens that represents Mexico today.
Absolut Mexico is available in select retail outlets for a limited time in a 750ml ($19.99) bottle.