Mitsubishi Offers a Sweet Ride on its Electric Car

Mitsubishi Motors North America teamed up with one of America’s leading confectionaries, the Jelly Belly Candy Company, in a new promotion to show Chicagoans the sweeter side of sustainable transportation.

Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) went through the streets of the Windy City on Monday May 23 and Tuesday May 24 to mark the opening of the 2011 Sweets & Snacks Expo.

It is a trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.

While the Sweets & Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles – and score some tasty Jelly Belly treats.   

The new Mitsubishi i will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable.

You can visit for more information about the mass-produced production electric vehicle in America including vehicle specifications, tax incentives and how consumers can reserve their own vehicle.

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