Mitsubishi Motors North America teamed up with one of America’s leading confectionaries, the Jelly Belly Candy Company, in a new promotion to show Chicagoans the sweeter side of sustainable transportation.
Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) went through the streets of the Windy City on Monday May 23 and Tuesday May 24 to mark the opening of the 2011 Sweets & Snacks Expo.
It is a trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.
While the Sweets & Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles – and score some tasty Jelly Belly treats.
The new Mitsubishi i will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable.
You can visit i.mitsubishicars.com for more information about the mass-produced production electric vehicle in America including vehicle specifications, tax incentives and how consumers can reserve their own vehicle.