Coinciding with the first shipments of the Amazon Kindle Fire and Barnes & Noble NOOK Tablet, leading Internet subscription service for movies and TV shows, Netflix, has unveiled a new interface for Android-powered tablets for improved browsing and unlimited TV shows and movies streaming from Netflix.
According to the company, the redesigned Netflix experience is much more immersive and provides more focus on the growing Netflix catalog by displaying twice as many titles than the previous interface.
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In addition, through optimization for touch-enabled tablets, Netflix members can swipe through multiple rows of titles with larger artwork. As a result, it is now much easier to discover and instantly watch movies and TV shows on Android tablets, says the company.
“In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” said Neil Hunt, chief product officer at Netflix.
“The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.”
Netflix members can enjoy Netflix on their tablets by installing the latest version of the Netflix app, available as a free download in the Android Market and respective application download stores for other Android-powered tablets such as the Kindle Fire and NOOK Tablet.
The new tablet experience should be available for members with iPads in a few weeks, the company said today, Nov. 15.