New Baskin-Robbins Flavor Just for Ice Cream Lovers

Baskin-Robbins, the world’s leading chain of ice cream specialty shops, today announced 3-Point Chocolate as its March Flavor of the Month.

A triple treat of chocolate flavored ice cream with a salty caramel ribbon and orange-colored caramel pretzel balls, this sweet indulgence is the newest addition to Baskin-Robbins’ flavor library and will debut in Baskin-Robbins stores this March.

March is an exciting time for college basketball fans, and 3-Point Chocolate is a slam dunk flavor for ice cream lovers everywhere looking to celebrate the return of their favorite, annual athletic tournament.

[ Also Read: Baskin-Robbins’ Winner of Ice Cream Flavor Contest ]

The 3-Point Chocolate Sundae is also available all month long as a decadent combination of 3-Point Chocolate ice cream, hot fudge, Reese’s Peanut Butter Sauce, crushed Reese’s Peanut Butter Cups and whipped cream.

“We love creating innovative new ice cream flavors that build excitement among our guests, and 3-Point Chocolate is no exception,” said Stan Frankenthaler, Baskin-Robbins executive chef and VP of Innovation at Dunkin’ Brands.

“3-Point Chocolate combines some of America’s favorite flavors – chocolate and caramel with salty pretzel bites – and is a fun way for our guests to get into the college basketball spirit and celebrate one of America’s favorite pastimes.”

[ Also Read: Are Women Confused Over Their Calorie Intake? ]

In addition to celebrating college basketball season with 3-Point Chocolate, Baskin-Robbins stores are offering customizable ice cream cakes for select college basketball teams. Custom cakes can be ordered in advance at participating Baskin-Robbins shops.

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