As the world’s automakers prepare to show off their latest new cars and trucks in the Big Apple, the New York International Automobile Show has unveiled the 2015 poster artwork.
The poster helps set the tone for the event, which runs from April 3 – April 12 at the Jacob K. Javits Convention Center in Manhattan. This year’s poster reflects the City, while capturing the energy and excitement of the automobile industry.
“Our goal with this year’s poster was to create a unique piece of art that captures the excitement of the automobile industry with the uniquely iconic New York City skyline in an exciting fresh way,” said show chairman, John LaSorsa.
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The graphic serves many purposes for the event including the basis of an extensive outdoor advertising campaign on major metro area billboards, the New York City Subway, Long Island Rail Road, NY Waterway, and Metro-North Railroad.
It is also the focal point of a comprehensive television, print, web and social media advertising campaign.
The New York Auto Show is stated to be a combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks. Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry.