Nissan’s Keep Summer Rolling Drive

Nissan North America, Inc. announced Thursday the launch of its “Keep Summer Rolling” service promotion at Nissan dealers in the United States.

It is a customer service-centric promotion giving Nissan owners in the U.S. a chance at winning both big ticket prizes, such as a 2014 Nissan Altima sedan, 370Z sports car and Pathfinder sport utility vehicle, and “instant win” service offerings.

The online promotion and sweepstakes is designed to drive interest and service lane traffic to local Nissan dealerships, where customers will find a customer service experience.

“Nissan’s mission is to give our customers the best experience throughout the lifecycle of the vehicle,” said John Spoon, vice president, Parts & Service, Nissan North America.

Nissan and partner agency The Marketing Store Worldwide collaborated in creating the “Keep Summer Rolling” promotion, which runs from August 1 – September 30, 2013.

It is open to Nissan owners or lessees and is running across over 1,000 dealerships across the United States.

The Marketing Store Worldwide is a lead Service Marketing CRM agency for the Nissan and Infiniti brands for Nissan North America and is handling strategic and creative work for the promotion. More information is at http://keepsummerrolling.com/

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Rakesh Raman