Nivea Skincare and Rihanna announce the “Rihanna Live” sweepstakes, an opportunity for Nivea Facebook Fans to win tickets to global music icon Rihanna’s upcoming North American LOUD Tour; sponsored by Nivea.
As part of a multilayered partnership, Rihanna will serve as the official voice of the brand’s 100th Anniversary celebration campaign and lend herself to a plethora of activities surrounding Nivea’s year-long global birthday celebration.
Also, Vita Coco, the coconut water and leading beverage brand in the U.S., has announced that Rihanna will be featured in the company’s national advertising campaign launching this summer. (Read: Madonna Brings Rihanna to the Vita Coco Family)
Rihanna’s “California King Bed,” which made its worldwide video debut during Nivea’s centennial celebration kick-off, will serve as the soundtrack to Nivea commercials that began airing in the US on May 16th.[ Also Read: My 15 Confessions as a Facebook User ]
In addition, Nivea is an official sponsor of Rihanna’s North American and European LOUD Tour and will have a presence at each tour date through a variety of engaging activities and activations.
Nivea is offering a special “Rihanna Live” tab on Facebook. By clicking “Like,” Fans will have the chance to win tickets to one of 11 Rihanna concerts in their area.
All entries will also be automatically entered to win the sweepstakes’ Grand Prize, a VIP trip to see Rihanna in concert in East Rutherford, New Jersey.
The “Rihanna Live” Sweepstakes runs online through June 19, 2011. To enter the sweepstakes, you can visit: Facebook.com/NIVEAUSA
Owned by Hamburg, Germany-based Beiersdorf AG, Nivea is a leading manufacturer of consumer products for skin and beauty care.